Search Engine Marketing
What is Pay-per-click marketing?
If you’ve ever searched on Google, Bing or Yahoo and seen a column of sponsored links at the top of the list and just to the right of your search results – that’s it! You may have also noticed sponsored stories or links on your Facebook profile. It’s separate from search engine optimization, and lets you target your ads to the exact people you want to reach.
How does Pay-per-click marketing work?
Choose a few search terms related to your business, plus your daily budget and the amount you’re willing to pay when someone clicks. When customers search one of your terms, your ads may appear next to the search results.
What if I only want to target a specific area?
Target your neighborhood, a particular town, region, country, or the whole world if you like. Only people in the areas you specify will see your ad.
What if I decide I want to pause my advertising?
You can pause your advertising at anytime, and start up again whenever you like. There’s no obligation or commitment.
How much does it cost?
That’s your call. With pay-per-click marketing, you get complete control over what to spend. You get to choose your bid price (how much you’re willing to pay when someone clicks on your ad) as well as the most you want to spend on a daily basis. The higher your bid price and budget, the more often people will see your ads. You can change either setting at any time.